Taking responsibility for the social and environmental impact of your business doesn’t just benefit your company—it contributes to shared prosperity for all.

Increase Your Bottom Line

The financial benefits of responsible business.

While measuring and improving your impact can be a major investment of time and resources, it is an investment that pays off in various ways: through cost savings, stronger financial performance, and the identification of new opportunities to create value — in addition the shared benefits of a more robust economy.

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Delivering through Diversity

Research confirms that gender, ethnic, and cultural diversity, particularly within executive teams, is correlated to financial performance across multiple countries.

Establish Competitive Differentiation

Set your business apart.

Many companies are talking about corporate social responsibility and marketing their social or environmental efforts — but often, these commitments are not verified or demonstrated to be genuine. Consumers and employees are increasingly seeking transparency and values alignment, and will reward companies that make their values clear, demonstrable, and transparent. By measuring and improving your impact, you can: attract talent and customers, receive favorable attention, and distinguish your company as a leader.

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Cone Communications Millennial CSR Study

This study found that, of US consumers, 85% would stop buying a company’s products if they learned of irresponsible or deceptive business practices; 66% would be willing to pay more for a socially or environmentally responsible product; and 56% would choose to work for a socially responsible company even if their salary would be less than at other companies.

Build Long-Term Value

Look beyond the short term to sustain growth.

Measuring your impact on stakeholders enables you to chart sustainable growth, engage and retain employees, build credibility by benchmarking your performance, drive innovation, and communicate your impact to stakeholders.

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