Measure What Matters helps companies in Central Pennsylvania use business as a force for good by measuring and improving their impact.

How will your business impact our collective future?

Today, the world is faced with an array of social and environmental issues, and businesses from across the private sector are emerging as a force willing and able to address them.

Customers and investors alike are calling for business to step up, and business leaders are responding by taking responsibility for the impact of their companies.

When these two forces converge, something amazing happens: Businesses produce virtuous cycles in which both stakeholders—workers, communities, and the environment—and companies themselves benefit. Companies do well by doing good.

Now more than ever, we have the opportunity to generate this virtuous circle right here in Central Pennsylvania.

By working together to build responsible business culture, we can forge a prosperity from which our friends and neighbors, rivers and landscapes, and companies will benefit greatly.

A Program by Assets

ASSETS is a non-profit organization that believes in using the power of business to address social and environmental problems. We are growing a movement of businesses in Central Pennsylvania that can together build an equitable, ethical, and prosperous economy that works for everyone.

Visit ASSETS »

About the Platform

This community of businesses are measuring their impact using the B Impact Assessment — a free, confidential tool used by over 50,000 companies around the world and across diverse industries. Our team provides entrepreneurs and business leaders with technical assistance and other resources (like customized improvement plans) as they use this assessment to build better businesses.

The B Impact Assessment was developed by B Lab, the nonprofit organization that created the global movement of Certified B Corporations. B Corps are companies who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability.

The B Impact Assessment is used not only by mission-driven companies aspiring to become B Corps, but also by a multitude of companies seeking to create long-term value by understanding, improving, and communicating their impact. It is a best-of-class tool that helps businesses capture and quantify complex topics, and highlight areas for improvement.

Frequently Asked Questions

What is a Certified B Corporation?

Certified B Corporations (B Corps) are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. They are leading the way in using business as a force for good.

B Corp Certification is to business what Fair Trade certification is to coffee, or USDA Organic certification is to milk – except B Corp Certification is a company-level (not product-level) certification.

There is a growing community of over 2,500 B Corps around the world and across a wide variety of industries working together toward the goal of redefining success in business.
Certified B Corps include leaders like Patagonia, Ben & Jerry’s, and Danone. Find the entire list of B Corps at

Who is B Lab?

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good TM. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World ® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:

Building a global community of Certified B Corporations™ who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;

Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;

Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact—and the impact of the businesses with whom they work—with as much rigor as their profits;

Inspiring millions to join the movement through storytelling on

How does my company become a B Corp?

B Corp Certification is based on three essential pillars: verified social and environmental performance, legal accountability, and public transparency.

To meet the performance requirement, a company must earn a minimum, verified score of 80 points on the B Impact Assessment, which examines a company’s overall impact on its workers, community, environment, and customers.

To meet the legal requirement, a company must adopt a legal framework that ensures the protection of their mission and values by requiring the company to consider the impact of its decisions on its stakeholders and have a wider purpose beyond just creating value for shareholders. Learn more about how to fulfill the legal requirement here.

Finally, a company must make its B Impact Report transparent on, as well as sign the B Corp Declaration of Interdependence and a term sheet.

What is the B Impact Assessment and how does it work?

The B Impact Assessment (BIA) is the first step in becoming a Certified B Corporation. It is a free tool, designed to assess the overall impact of a company on its stakeholders. The assessment is customized depending on the company’s size (number of employees), sector, and location of primary operation. You will need to score at least an 80 out of 200 points to be certified.

What makes the B Impact Assessment unique?

Positive Impact Focused – the assessment measures practices that intentionally address a social or environmental issue, not practices that simply comply with existing laws or norms.

Comprehensive – a company’s operational practices and its products or services are measured because both are important in understanding a company’s impact.

Adaptable – there are 78 versions of the assessment that are tailored to a company based on size, sector, and geography.

Easy to use – it is designed for use by all sizes of businesses.

Interactive – it has many helpful features such as help text and resources to help you improve your score.

Educational – businesses can use it as a guide to improve their impact.

Transparent – criteria and weightings for each impact area, subcategory and individual question within the assessment are available in the assessment.

Independently governed – the Standards Advisory Councils (SAC), a group of thought leaders, experts, and practitioners create and revise the standards.

Dynamic – new and improved versions of the assessment are developed every three years.

How does it work?

A new company creating an assessment will begin its journey by taking the Quick Impact Assessment (QIA), which is an abridged set of questions from the full B Impact Assessment so that you can get familiar with the types of topics covered. Once you’re done, you will have an opportunity to complete the Full Impact Assessment and receive a detailed score report (the B Impact Report). If you want to pursue B Corp Certification, you will need to achieve a score of 80 or higher. Then, you can submit your assessment for review, along with supporting documentation, and schedule a review call with a member of B Lab’s review team.

How much does it cost?

The Assessment is a free public good provided by B Lab. Please know not that simply taking the Assessment does not automatically make a company a B Corp, nor does it obligate the company to pursue B Corp Certification.

To become a Certified B Corp, a company must pay B Lab an annual certification fee based on annual revenue.

How long does it take to complete the B Impact Assessment?

For most small businesses, the assessment takes 60 to 90 minutes to complete a rough baseline. The time involved largely depends on the size, age, and complexity of your company. For your convenience, the assessment can be saved and revisited at any time to edit and complete your responses.

We strongly encourage that you estimate your answers the first time you take the assessment and mark questions to revisit.

How does the B Impact Assessment relate to other impact measurement systems?

The B Impact Assessment provides a judgment (via an objective, comprehensive rating) on the significance of a company’s impact. The B Impact Assessment is commonly confused with reporting systems or definition frameworks that detail how a company should go about collecting that impact data, but not necessarily provide a judgment on how significant that company’s impact is.

For example, the Global Reporting Initiative (GRI) or IRIS are platforms that define specific ways to report impact metrics. For example, they may define how to best report a company’s carbon emissions, so that all carbon reports in the future can be easily comparable to each other.

As a result, a GRI or IRIS indicator is more likely to tell you that the company is reporting its emissions according to best practice. On the other hand, the B Impact Assessment aims to evaluate whether the company has either increased or decreased its emissions relative to the company’s revenues or relative to the practices of other businesses.

How do I make sure I set up my account correctly?

The assessment is tailored to the size, sector, and location of your company. These three attributes are called “track drivers” and determine the questions you will see on the assessment.

Size – The size track driver represents the number of employees you have working for your company. If you are a sole proprietor or only have working owners, please select the size “0” as you do not have any employees. When calculating your employees, keep in mind that all employees should be on payroll (not 1099s) and calculate the total number of employees on a full-time equivalent (FTE) basis.

Location – The country of operations that you select will determine if you see a “Developed” or “Emerging” market version of the assessment.

Sector – There are there are five different sectors that you can choose from:

  • Agriculture / Growers: A company that operates a farm, agroprocessing facility, or sources crops directly from farmer-growers for a majority of raw input materials (e.g., fruit or vegetable farms, farmers’ markets, coffee plantations, coffee roasters).
  • Manufacturing: A company that manufactures >10% of its own products for sale or manufactures products for sale by another company or brand (e.g., contract manufacturers, assembly lines, breweries, livestock producers).
  • Wholesale / Retail: A company that sells physical products and does not own or operate the manufacturing processes or facilities responsible for the creation of those physical good (e.g., grocery stores, e-commerce retailers, consumer goods companies that do not manufacture own product, wholesalers of physical goods).
  • Service with Minor Environmental Footprint: A company that earns revenue through the provision of non-physical services. The company does not sell a physical product or does not own/operate a retail, wholesale, or manufacturing facility (e.g., law firms, marketing/communications agencies, software company).
  • Service with Major Environmental Footprint: A company that works in a service industry with a material environmental footprint due to its facilities, supply chain, or the intensity of its operations in delivery of services (e.g., hotels, restaurants, landscaping companies, universities).

If you have questions about how to set up your account, or if you realize you opted into the wrong track after you have already started the assessment, let our team know.